Applied Physio – Brand Website

A modern, SEO-optimized website designed for Applied Physio, a leading physiotherapy brand. The website focuses on user experience, accessibility, and search engine optimization to help the brand reach more patients and establish a strong online presence.

Key Features

• SEO Optimization: Comprehensive SEO implementation for better search engine rankings

• Responsive Design: Mobile-first design approach ensuring perfect display on all devices

• Accessibility Compliant: WCAG 2.1 AA compliant for inclusive user experience

• Fast Loading: Optimized performance with lazy loading and image compression

• Contact Integration: Seamless appointment booking and contact forms

• Service Showcase: Detailed presentation of physiotherapy services and treatments

• Local SEO: Optimized for local search and Google My Business integration

• Patient Testimonials: Interactive testimonial section with reviews

Technical Implementation

Built with modern web technologies including React.js, Tailwind CSS for styling, and vanilla JavaScript for interactivity. The website uses Supabase as backend and Gemini 2.0 Flash for AI-powered features. Implemented React Helmet for SEO and Server-Side Rendering (SSR) for improved performance and indexability. Tailwind CSS enables utility-first styling for rapid development and consistent design.

Performance Optimizations

• Image compression and WebP format support

• CSS minification and critical CSS inlining

• JavaScript optimization with efficient loading

• Lazy loading for images and content

• CDN integration for faster asset delivery

Design Philosophy

The design emphasizes trust, professionalism, and accessibility. Clean layouts, calming color schemes, and intuitive navigation create a welcoming experience for patients. The responsive design ensures consistent experience across desktop, tablet, and mobile devices.

AI Blog Writer

Includes an automated blog writer powered by Gemini AI that allows admins to generate optimized articles with a single click.

Appointment Booking

Built-in appointment scheduling and service booking interfaces with a smooth and accessible user flow.

SEO Strategy

• Keyword optimization for physiotherapy services

• Local SEO for location-based searches

• Schema markup for better search results

• Optimized page loading speeds (< 3 seconds)

• Content strategy focused on patient education

• Meta tags optimization and social media integration

Challenges and Solutions

Challenge: Balancing visual appeal with fast loading times
Solution: Progressive image loading and optimized asset delivery

Challenge: Ensuring accessibility compliance while maintaining modern design
Solution: Careful color contrast selection and semantic HTML structure