Applied Physio – Brand Website

A modern, SEO-optimized website designed for Applied Physio, a leading physiotherapy brand. The website focuses on user experience, accessibility, and search engine optimization to help the brand reach more patients and establish a strong online presence.

Key Features

SEO Optimization: Comprehensive SEO implementation for better search engine rankings
Responsive Design: Mobile-first design approach ensuring perfect display on all devices
Accessibility Compliant: WCAG 2.1 AA compliant for inclusive user experience
Fast Loading: Optimized performance with lazy loading and image compression
Contact Integration: Seamless appointment booking and contact forms
Service Showcase: Detailed presentation of physiotherapy services and treatments
Local SEO: Optimized for local search and Google My Business integration
Patient Testimonials: Interactive testimonial section with reviews

Technical Implementation

Built with modern web technologies including React.js, Tailwind CSS for styling, and vanilla JavaScript for interactivity. The website uses Supabase as backend and Gemini 2.0 Flash for AI-powered features. Implemented React Helmet for SEO and Server-Side Rendering (SSR) for improved performance and indexability. Tailwind CSS enables utility-first styling for rapid development and consistent design.

Performance Optimizations

Image compression and WebP format support
CSS minification and critical CSS inlining
JavaScript optimization with efficient loading
Lazy loading for images and content
CDN integration for faster asset delivery

Design Philosophy

The design emphasizes trust, professionalism, and accessibility. Clean layouts, calming color schemes, and intuitive navigation create a welcoming experience for patients. The responsive design ensures consistent experience across desktop, tablet, and mobile devices.

AI Blog Writer

Includes an automated blog writer powered by Gemini AI that allows admins to generate optimized articles with a single click.

Appointment Booking

Built-in appointment scheduling and service booking interfaces with a smooth and accessible user flow.

SEO Strategy

Keyword optimization for physiotherapy services
Local SEO for location-based searches
Schema markup for better search results
Optimized page loading speeds (< 3 seconds)
Content strategy focused on patient education
Meta tags optimization and social media integration

Challenges and Solutions

Challenge: Balancing visual appeal with fast loading times
Solution: Progressive image loading and optimized asset delivery

Challenge: Ensuring accessibility compliance while maintaining modern design
Solution: Careful color contrast selection and semantic HTML structure

The Applied Physio – Brand Website

Open Source Contributions